Oakland Run Co. Expands Partnership with Nuun and Hydrapak To Create First-Ever Cupless Road Running Series

Partnership eliminates over 100,000 single-use cups across all Oakland Run Co. Events in 2020

OAKLAND, CA –  Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., today announced an expanded partnership with functional hydration brand, Nuun, and Oakland-based HydraPak to make all Oakland Run Co. events cupless in 2020.

Each race participant will receive a HydraPak SpeedCup, a lightweight, easy to hold, reusable and collapsible cup that can be easily tucked away or clipped on anywhere. Runners will use their own personal cups at Nuun hydration stations, eliminating tens of thousands of cups at each event.

“Mascot is about building experiences that positively impact our community and our participants,” said Tim Cole, VP of Events. “This partnership not only reduces our environmental footprint, but adds value for our participants and allows them to make an impact, too.”

Mascot and Nuun piloted the system last year at the inaugural Bay Bridge Half, an event named one of the Best Global Running Events in the 2019 Challenge Awards presented by Runner’s World and Let’s Do This as well as the 2019 Pitchfest winner, awarded by Running USA, Nuun, and Brooks Running. The partnership now expands the zero-waste concept to the Livermore Valley Half, Oaktown Half, and Oakland Turkey Trot held on Thanksgiving Day in Oakland.

“The Nuun team is honored to partner with Mascot Sports and Hydrapak in this pivotal moment for event sustainability,” added Kevin Rutherford Nuun President and CEO.” We are inspired by Mascot’s zero waste leadership, and look forward to hydrating their participants prioritizing both their performance and the environment.”

For each event, Mascot will also replace bib-affixing safety pins with snap and lock reusable fasteners by the East Bay’s BibBoards.

To learn more about Oakland Run Co. please visit the website or follow @oakrunco on Instagram, Facebook and Twitter.